Gone are the days of promoting the hotel through magazines, directories and flyers. Today, the first place that tourists do before booking hotels is the internet. After growing over 73% over the last 5 years, internet bookings are experiencing a high wave these days. Recent reports suggest that travelers are now the largest category of e-commerce, behind the airline’s sales and online travel industry, and raised $ 700 million in 2012. The number is growing exponentially with traditional travel agency services and canceling and canceling. Clearly, hotel marketing is now on the internet.
Recognizing the need to adopt innovative approaches designed to attract the attention of potential customers, they are now turning to hotel promotion for hotel internet promotion. It is essential for a hotel website to have the ability to convert the number of visitors to bookings. The design, layout, structure, content, etc. of a website have a significant impact on the conversion rate. Rich SEO (Search Engine Optimization) also complements this and highlights the hotel on the first page of reliable booking engines. On the hotel’s website today, customers can take a virtual tour, read all available information, review guest reviews and ratings, and more.
However, it is essential that hotel marketing tools are innovative, more difficult and easily accessible. Visual storytelling is the future of digital storytelling. This friendly and engaging website that captures the image of the hotel and its surroundings certainly attracts customer attention and gives the hotel a competitive edge. Information dissemination is another marketing tool. In addition, the hotel website must be able to weave a story that sheds light on the amenities and services the guest offers. Among other things, focus should be placed on the competitiveness of the company, while asking frequently asked questions, for greater customer satisfaction.
Recent reports say that if hotels are not marketed on social media, they are likely to drop 2% each month and increase their views twice a month. If we ignore the statistics, the hotel’s internet marketing strategy would include effective social media because of the simple reason that all the guests are there! About 13 people on earth now use Facebook today, and half of them sign up every day! A social hub, Facebook is a place for people to connect, interact and share opinions, opinions and opinions. It also contains a wealth of travel information. Ensuring that your hotel is active on the social scene is an essential tool for inviting new guests and retaining old ones.